Site visitor stats are an integral part of any hosting service. The number of individuals that have visited your Internet site can give you more info on how it's performing and will reveal to you if you should work on improving it. Usually the web stats for a site include the daily and the monthly visits (unique and reloads), the most visited pages and the referrer sites, so if you notice that a number of pages are getting significantly less website traffic than others, you could consider making them more appealing to the visitors to use the entire potential of your site. In case you are advertising on the Internet, you'll be able to see if the cash was well-invested or not, due to the fact that the web statistics normally offer information about third-party sites and search engines which refer visitors to your site. Having comprehensive and reliable stats shall help you boost your website and plan your advertising strategies better, as a way to get more potential customers.